el crispito

The newspaper bases its article around a report: El futuro del idioma español en Estados Unidos, published by Roslow Research Group and funded by Hispanic USA Inc.

Among the predictions and figures in the article:

• In 2025 there will be 40.2 million Spanish-speakers in the United States, as compared to the 27.8 million currently (a 45% increase).
• The population of Spanish-speakers over the age of 18 will grow by 53% by 2025.
• The group between 18-49 years of age (one of the biggest consumer groups) will grow 7.5% in the next 20 years.
• Two-thirds of "Hispanics" who are five or more years of age will still speak Spanish in 2025.
• On average, 35% of the members of the third generation of "Hispanics" in the United States speak Spanish.

The publisher notes that this study contradicts claims by some companies that there is no advantage to printing bilingual labels and manuals for their products, further asserting that those companies who do use bilingual materials for their products will have a great advantage over those who do not within the Spanish-speaking market.

The article also cites census data from 1994-2004 that shows that spending by Spanish-speakers has grown at a rate of three-times that of the rest of the population.

Say "hola" to job security, mis profesores.

Para leer más sobre este asunto en español, vea el artículo de La Opinión, El español, lenguaje de la emoción y... ventas.

You can read an English summary at the Hispanic USA Inc. web site.