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August 31, 2006
Jack Acquires a Taste for Tequila
Brown-Forman Corporation, the company that owns the Jack Daniels and Southern Comfort brands, announced Monday that it is buying tequila brands Herradura and El Jimador by acquiring Mexico's Grupo Industrial Herradura SA for $876 million USD.
These two brands of tequila are some of the best-selling in Mexico, yet they are performing slugishly in the United States, where the market for tequila is growing rapidly. Herradura's exports currently account for only 20% of their sales. Brown-Forman thinks they can correct this problem with better distribution.
I for one look forward to the day when I visit friends and family in the US and Herradura tequila will be as omnipresent as Jack Daniels. WOO HOO!
Posted by crispy at August 31, 2006 02:23 PM
Comments
You'll never visit friends in the U.S.
Wait. Maybe that only applies to us.
Posted by: Mark Allen at September 2, 2006 10:12 PM
Chris, we look forward to that day, also! Ever had a Whisky Sour? Yummmm.
Posted by: Mimsie at September 3, 2006 11:37 AM
funny, I wrote about that on my blog in german. was quite a splash over here. the old traditional tequila maker, since 1870, sold!
Posted by: zonametropolitana at September 4, 2006 10:47 PM
Chuck Norris thinks tequilla is too weak
Posted by: akira at September 6, 2006 04:53 PM